# Basics

**Reselling Tips**

**In order to determine whether an item will resell you need to consider the following factors;**

**Hype -** Products that are well known and have high demand are deemed "hype"

**Branding -** Products made by well known brands tend to have better resale and demand. For example, Supreme Box Logos

**Price -** If retail price is to high a product is more unlikely to resale

**Stock -** Supply and demand is huge when it comes to reselling. The more coveted items will have less stock and more demand. Make sure to check when determining whether you can flip or not[\
](https://sneakers.gitbook.io/acquire/getting-started/definitions)
